Etienne Proulx Joins French Butter Director Team
Etienne Proulx's reputation precedes him as a visionary director and cinematographer, known throughout the international high-speed motion control tabletop advertising industry for his unparalleled expertise. Having traversed the globe capturing stunning imagery as a beer and liquid stylist, and subsequently as a director and cinematographer, Proulx's craft has been honed to a masterful level. His technical prowess as a master rigger combined with his innate artistry in filmmaking allows him to film in even the most challenging of environments.
Proulx's true forte lies in his R&D process. He approaches each project with meticulous attention to detail, conducting extensive preparation and testing to create the perfect balance of composition, movement, and lighting that will bring the product to life. He then delves deeper into the project, exploring texture and FX to create mesmerizing shots that have never been seen before. Throughout this entire process, he works closely with the creative teams to ensure that every detail is accounted for.
Anneke Schoneveld Joins French Butter Director Team
As a filmmaker Anneke is driven to find the emotional connection within each story. Her talent to combine evocative food imagery with children and lifestyle moments opens the door to a new kind of storytelling for food brands. Anneke's ability to capture authenticity within performances and translate even the simplest moments into beautiful imagery and tone translates her love of the connections we share over meals. The intimacy and honesty in her work comes from her philosophy that good food doesn’t just nourish our body but also feeds our soul.
French Butter Certified as a Woman Owned Company
French Butter is committed to growth and in keeping with our mission, we have been certified by the Women’s Business Enterprise National Council (WBENC). Susan Froomer has been our president and CEO and now French Butter is recognized by the WBENC. We at French Butter applaud this recognition and continue to support women as exemplified with our addition of Anneke Schoneveld to our director’s roster.